Waynoir is a retention research firm focused on understanding how customers behave across the lifecycle and how organizations can design systems that sustain long term value.
About
Waynoir was formed around a simple observation. Retention challenges rarely come from a lack of tools or channels. They come from a lack of understanding. Teams struggle to explain why customers disengage, why interventions work in one context but not another, and how to build systems that last. Our role is to help organizations move from fragmented tactics to coherent retention systems that can be measured, learned from, and improved continuously.
Our beliefs
We believe retention is a systems problem, best understood through customer behavior over time and improved through evidence based execution rather than isolated tactics.
- Documented System Architecture
- Structured research documentation.
How Our Work Is Different
Research Before Execution
Our work begins with understanding customer behavior across the lifecycle. We study patterns, form hypotheses, and test assumptions before applying any execution, ensuring retention decisions are guided by evidence rather than intuition.
Execution As A Learning System
Execution is treated as part of the research process, not a final step. Every system we implement is designed to generate insight, allowing retention strategies to be refined and improved over time.
People
The People Behind The Work
Waynoir is built by a multidisciplinary team working across research, strategy, and execution. Our backgrounds span retention analysis, lifecycle communication, experimentation, and systems design.
We collaborate closely to ensure that insights move beyond documentation and into practical application. The result is work that is rigorous, grounded, and designed to operate reliably in real environments.
Nikhil Wankhede
Gaurav Ingole
Shilpa Wankhede Rajhans
Open positions
Selected clients
How We Validate Our Work
We have passion in what we do and we let it speak for itself
Applied In Real Operating Environments
The organizations shown represent environments where our retention systems have been studied, tested, and applied. These are not endorsements, but contexts in which our research has been validated through execution.
Measured Through Outcomes, Not Claims
Our work is evaluated using observed retention patterns, repeat behavior, and system level performance rather than testimonials or surface level metrics.
Ongoing Learning Across Engagements
Each engagement contributes to a broader understanding of retention behavior, allowing our frameworks and methods to improve over time.
Our services
Where Our Research Is Applied
Our work is applied across retention touchpoints where customer behavior, timing, and context matter most. Each service is delivered as part of a connected retention system, informed by research and refined through execution rather than treated as an isolated output.
- Working hard
