Retention Research Designed
To Systematically Improve Retention Lifecycle Revenue Engagement Monetization Loyalty Expansion .

Waynoir is a research-first retention firm.
We study customer behavior across lifecycle stages, develop retention frameworks grounded in evidence, and operationalize them through controlled experimentation and execution.

Our work is designed to create clarity, not tactics so retention decisions are measurable, repeatable, and durable.

Applied Research

Behavioral messaging architecture, Lifecycle email strategy, Retention systems

Confidential Client

Scaling a Proprietary Trading Firm From $0 to $15,000 per Month Using Lifecycle Email Systems

Lifecycle optimization, Retention strategy, UX restructuring

Jobcy

Improving Retention & Monetization for a Government Job Portal Through UX Simplification

Activation-focused page restructuring, Expectation alignment, Narrative flow design

Spliteasy

Improving Early Commitment Through Narrative-Led Page Structure Alignment

What We Do

Our work begins with research into how customers behave across the lifecycle and why retention breaks down over time. We analyze patterns, test assumptions through experimentation, and apply validated insights in real operating environments to build retention systems that are clear, measurable, and designed to last.

Retention Execution Informed By Research

We design and operate email and SMS programs grounded in lifecycle research and customer behavior analysis. Messaging, timing, and sequencing are tested systematically to improve retention and repeat engagement over time rather than short term campaign lifts.

Landing Pages

We build landing pages as decision environments, not design assets. Each page is informed by behavioral insight, clarity of intent, and structured testing to reduce friction and improve downstream retention rather than optimize for clicks alone.

Ad Creatives

Our ad creatives are developed through research into audience awareness, motivation, and message fatigue. We test creative hypotheses in controlled iterations to identify what sustains attention and contributes to long term customer value.

Funnels

We design and refine funnels as connected systems across acquisition, activation, and retention. Each stage is evaluated through experimentation and data review to ensure the funnel supports consistent progression rather than isolated conversion gains.

Our research is applied across real e-commerce and SaaS environments, where retention systems are tested and refined over time. The metrics below reflect patterns observed over 90 days of multiple lifecycle experiments rather than isolated campaigns.

41%

Avg Email Open Rates

28%

Increase in Repeat Purchases

32%

Revenue Attributed to Email Programs

Reviews

5.0 ★

Our work is reflected in the experiences of teams and organizations operating across ecommerce, education, and high trust information platforms. These perspectives highlight how research led retention systems translate into clarity, consistency, and long term engagement in real operating environments.

Waynoir rebuilt our core email flows and tightened campaign structure. Within about 60 days, engagement improved and repeat purchases from email became more consistent.

⎯ MV Shashidhar, Senior Exeutive & Board Level Advisor

Their email work focused on retention rather than short-term spikes. Open rates improved by ~10–15%, and unsubscribes dropped once flows were cleaned up.

⎯ John Alcala, Chief Exectuive Officer, Scaleboost

Waynoir helped redesign our lifecycle emails and sending cadence. Over a quarter, we saw higher click-throughs and better revenue per subscriber without increasing send volume.

⎯ Syed Danial Abbas Naqvi, Founder, Oden Agency

Their focus wasn’t just sending more emails. Waynoir helped improve segmentation and timing, which led to higher clicks and fewer unsubscribes over the next two months.

⎯ Keedra L Shields, Founder, Priceless Gowns

Waynoir helped restructure our landing pages and email communication for a government-focused job portal. The UX changes reduced confusion for applicants, and email engagement improved within the first month.

⎯ Chief Executive Officer, Jobcy

Waynoir helped us identify where students were disengaging in our live programs and restructure how continuity was handled between sessions. Over the next 6–8 weeks, attendance became more consistent and mid-program drop-offs reduced

⎯ Dnyaneshwar Nawale,Founder, SCC Classes

Passionate People

The People Behind Waynoir

Waynoir is built by a multidisciplinary team of researchers, strategists, and operators who work across retention, lifecycle systems, and experimentation. Each team member brings deep functional expertise and a shared commitment to evidence based decision making.

We collaborate closely to translate research into practical execution, ensuring retention strategies are tested, refined, and applied with consistency across real operating environments.

Nikhil Wankhede

Co-Founder & CEO

Gaurav Ingole

Co-Founder, COO

Shilpa Wankhede Rajhans

CFO