In 2023, I wrote an email that got an 84% open rate.
No clickbait. No emojis.
Just a damn good hook.
But here’s the twist — it didn’t sell anything.
Because that wasn’t the goal.
The email existed solely to shift belief.
It was part of a 7-day warm-up sequence for a coaching offer.
No pitch until Day 6.
But by Day 4, the replies started flooding in.
“Man, this hit.”
“I feel like you’re reading my mind.”
“You said what I’ve been trying to explain for years.”
When the pitch finally dropped —
He closed $21K in 3 days.
No scarcity.
No countdown timer.
No “this offer ends tonight.”
Just 7 strategic emails…
Each written like a conversation you’d actually want to have.
That’s how good copy works.
Not just to sell.
But to change minds.
