$0 to $18K/Month:
How Smart Email Sequences Transformed a Prop Firm’s Revenue

By implementing strategic email flows and optimizing copy, we helped a trading prop firm scale from zero to $18K/month in just two months. One email alone generated $3K, and automated cart recovery flows consistently brought in $5K/week.


Challenges
& Objectives

/ About the Client

Our client is a trading prop firm struggling to generate consistent revenue through email campaigns. They had no structured system for onboarding, retention, or cart recovery, and their engagement rates were low.

/ Client’s Goal

The client wanted to generate a significant portion of their revenue from email marketing by:

/ What We Did

Before our intervention, the client was sending occasional promotional emails that generated minimal results. Our goal was to create a structured, high-performing email marketing system.

Here’s our approach:

  1. Analysis of Existing Processes: We identified key gaps—no automated flows, low engagement, and high cart abandonment.

  2. Email Strategy Design: Developed automated sequences for onboarding, upselling, and cart recovery.

  3. Copy & Design Optimization: Optimized subject lines, copy, and layouts to boost open rates and click-throughs.

  4. Retention & Nurture Flows: Designed workflows to convert leads into buyers and one-time buyers into repeat customers.

/ What We’re Working On

We continue to optimize existing email flows, introduce advanced campaigns, and monitor performance metrics. Our focus is on maintaining growth and maximizing lifetime value for the client.


image (13)


image (14)

/ Final Outcome

Revenue scaled from $0 → $18K/month in 2 months

One high-performing email generated $3K in a single send

Cart abandonment flows consistently recovered $5K per week

Open and click-through rates exceeded industry benchmarks, improving overall engagement and retention